Marketing and Management, A.A.S.
A.A.S. Degree—62 credit hours
Curriculum Code 1238
The marketing and management program is designed to provide students with entry-level employment or advancement within businesses involved in the marketing of goods or services. This program prepares students for career opportunities as store managers, department and division managers, product managers, warehouse managers, and purchasing agents. This list is not inclusive of all occupations available to marketing and management graduates since management positions vary in fields such as product and production planning, advertising, sales, retailing, wholesaling, distribution, consumer research, small business ownership, and general business administration. An important feature of this program is the internship/seminar component.
According to the U.S. Department of Labor, employment of marketing and management professionals is expected to increase through 2018. Jobs for retail supervisors and managers without college-level coursework are expected to be very competitive. Some retail companies have begun requiring their sales staff to report directly to upper-management personnel, bypassing the department-level manager. Many job openings will occur as experienced supervisors and managers move into higher levels of management.
Required General Education Courses
19 credit hours as follows:
(Note: Take MTH-120 or higher)
(MTH-120 recommended for transfer students)
Select 4 credit hours from Math or Physical and Life Sciences:
BIO, CHM, EAS, GEL, MTH, NAT, PHS, PHY
Select 3 credit hours from Humanities and Fine Arts:
ARB, ART, FRE, GER, HUM, LIT, MUS, PHI, SPA, THE
MTH-120: A minimum level of competency in mathematics is required for graduation for all A.A.S. degrees. This minimum competency may be demonstrated in one of two ways:
- Placement into MTH-120 or higher; or
- Successful completion with an earned grade of “C” or better in BUS-120, MTH-102, or MTH-109 for designated career programs or higher level mathematics course, or
- An equivalent transfer course from another college with an earned grade of “C” or better.
Required Career Courses
25 credit hours as follows:
Electives
Select 18 credit hours from the following concentrations with at least 12 credit hours being selected from a single concentration area:
Management
| BUS-105 | Small Business Management | 4 |
| BUS-134 | International Business | 3 |
| BUS-143 | Managerial Accounting | 4 |
| BUS-145 | Computer Applications in Accounting | 3 |
| BUS-170 | Introduction to Human Resources | 3 |
| BUS-200 | Consumer Behavior | 3 |
| BUS-215 | Employee Training and Development | 3 |
| BUS-232 | Human Resources Management | 3 |
| IMS-115 | Microsoft Office I | 3 |
| OSA-230 | Microsoft PowerPoint & Presentations | 3 |
| PSY-201 | Industrial/Organizational Psychology | 3 |
Marketing
Suggested Schedule
Semester 1 (15 credit hours)
(Take MTH-120 or higher)
(Note: MTH-120 recommended for transfer students)
Semester 2 (16 credit hours)
| BUS-110 | Legal Environment in Business | 3 |
| OR- | | |
| BUS-136 | Business Law | 3 |
| - | | |
| BUS-142 | Financial Accounting | 4 |
| ECO-101 | Principles of Macro-Economics | 3 |
| ___-___ | Elective | 3 |
| ___-___ | Humanities and Fine Arts Elective | 3 |
Semester 3 (16 credit hours)
| BUS-226 | Business Ethics | 3 |
| COM-103 | Speech Fundamentals | 3 |
| ___-___ | Elective | 3 |
| ___-___ | Elective | 3 |
| ___-___ | Science/Math Elective | 4 |
Semester 4 (15 credit hours)
| BUS-135 | Personal Finance | 2 |
| BUS-233 | Internship | 3 |
| BUS-237 | Seminar | 1 |
| ___-___ | Elective | 3 |
| ___-___ | Elective | 3 |
| ___-___ | Elective | 3 |